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Origin of Brands

Name: Origin of Brands
Brand: HarperCollins Publishers Inc
SKU: 05151636
Price: 14.66 EUR
Availability: InStock
Author: Laura Ries
ISBN: 9780060570156

How Product Evolution Creates Endless Possibilities for New Brands

Laura Ries

Al Ries

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 05151636

Založba HarperCollins Publishers Inc, september 2005

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, t... Celoten opis

Koda Libristo: 05151636

35 b

14.66 €

Na zalogi pri dobavitelju Odposlali bomo v 9-15 dneh

30 dni za vračilo blaga

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Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.