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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) Clayton M. Christensen
Koda Libristo: 01246973
Založba Harvard Business Review Press, april 2013
NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating re... Celoten opis
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NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: * Figure out what business you're really in * Create products that perform the jobs people need to get done * Get a bird's-eye view of your brand's strengths and weaknesses * Tap a market that's larger than China and India combined * Deliver superior value to your B2B customers * End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Teams

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O knjigi

Polni naslov HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Avtor Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2013
Število strani 224
EAN 9781422189887
ISBN 1422189880
Koda Libristo 01246973
Založba Harvard Business Review Press
Teža 250
Mere 138 x 210 x 15

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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