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How Brands Grow 2 Revised Edition

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga How Brands Grow 2 Revised Edition Jenni Romaniuk
Koda Libristo: 37266793
Založba Oxford University Press, september 2021
This book will change the way you think about marketing forever. Following the success of internat... Celoten opis
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33.78 €
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This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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O knjigi

Polni naslov How Brands Grow 2 Revised Edition
Avtor Jenni Romaniuk
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2021
Število strani 256
EAN 9780190330026
ISBN 0190330023
Koda Libristo 37266793
Založba Oxford University Press
Teža 516
Mere 236 x 163 x 21

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business innovation
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