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Buyology

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Buyology Martin Lindstrom
Koda Libristo: 04287303
Založba Cornerstone, maj 2009
The results of a highly ambitious research project that used the very latest brain-scanning technolo... Celoten opis
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The results of a highly ambitious research project that used the very latest brain-scanning technology to reveal what really goes on in our heads when we see an advertisement, hear a marketing slogan, taste rival brands or watch a show sponsored by a major company.

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O knjigi

Polni naslov Buyology
Avtor Martin Lindstrom
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2009
Število strani 272
EAN 9781847940131
ISBN 1847940137
Koda Libristo 04287303
Založba Cornerstone
Teža 196
Mere 130 x 197 x 17

Kategorije

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: advertising & society
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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