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All Marketers are Liars

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga All Marketers are Liars Seth Godin
Koda Libristo: 02399432
Založba Penguin Publishing Group, marec 2012
The new rule of marketing is that it doesn't matter if something is actually better or faster or mor... Celoten opis
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The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.

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O knjigi

Polni naslov All Marketers are Liars
Avtor Seth Godin
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2012
Število strani 240
EAN 9781591845331
ISBN 1591845335
Koda Libristo 02399432
Založba Penguin Publishing Group
Teža 152
Mere 177 x 127 x 15

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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