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Perfect Meal - The Multisensory Science of Food and Dining

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Perfect Meal - The Multisensory Science of Food and Dining Charles Spence
Koda Libristo: 02608033
Založba John Wiley & Sons Inc, oktober 2014
The authors of The Perfect Meal examine all of the elements that contribute to the diner's experie... Celoten opis
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The authors of The Perfect Meal examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner's overall experience. Examples are: * the colour of the plate (visual) * the shape of the glass (visual/tactile) * the names used to describe the dishes (cognitive) * the background music playing inside the restaurant (aural) Novel approaches to understanding the diner's experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

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O knjigi

Polni naslov Perfect Meal - The Multisensory Science of Food and Dining
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2014
Število strani 424
EAN 9781118490822
ISBN 1118490827
Koda Libristo 02608033
Teža 856
Mere 169 x 239 x 21
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