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Storytelling

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Storytelling Klaus Fog
Koda Libristo: 04333780
Založba Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, junij 2010
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future wil... Celoten opis
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As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.

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O knjigi

Polni naslov Storytelling
Avtor Klaus Fog
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2010
Število strani 254
EAN 9783540883487
ISBN 3540883487
Koda Libristo 04333780
Založba Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Teža 598
Mere 181 x 237 x 18

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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