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Packaging Design - Successful Product Branding From Concept to Shelf 2e

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Packaging Design - Successful Product Branding From Concept to Shelf 2e Marianne R Klimchuk
Koda Libristo: 01212047
Založba John Wiley & Sons Inc, januar 2013
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverag... Celoten opis
? points 145 b
59.61 €
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Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

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O knjigi

Polni naslov Packaging Design - Successful Product Branding From Concept to Shelf 2e
Avtor Marianne R Klimchuk
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2013
Število strani 256
EAN 9781118027066
ISBN 111802706X
Koda Libristo 01212047
Založba John Wiley & Sons Inc
Teža 648
Mere 203 x 228 x 14

Kategorije

The Arts > Industrial / commercial art & design > Graphic design
The Arts > Industrial / commercial art & design > Product design
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Technology, Engineering, Agriculture > Technology: general issues > Technical design
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