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Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Joseph Sugarman
Koda Libristo: 04081127
Založba John Wiley & Sons Inc, januar 2007
Great copy is the heart and soul of the advertising business. In this practical guide, legendary cop... Celoten opis
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Polni naslov Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Avtor Joseph Sugarman
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2007
Število strani 368
EAN 9780470051245
ISBN 0470051248
Koda Libristo 04081127
Založba John Wiley & Sons Inc
Teža 704
Mere 193 x 232 x 19

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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