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WRITING FOR BUSY READERS

Name: WRITING FOR BUSY READERS
Brand: DUTTON
SKU: 48720064
Price: 13.5 EUR
Availability: InStock
Author: ROGERS TODD
ISBN: 9780593187500

ROGERS TODD

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 48720064

Založba DUTTON, september 2025

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink of... Celoten opis

Koda Libristo: 48720064

33 b

13.50 €

Na zalogi pri dobavitelju Odposlali bomo v 14-21 dneh

Do 30 dni za vračilo

Drugi so kupili tudi

Zdrajca i generałowa Wtulich Joanna

Zvočnica

6.90 €

Orakel-Karten-Set: Blütenorakel | Nutze die faszinierende Energie der Blumen und spüre die Kraft der Natur Elvira Gettinger

Knjiga

19.90 €

Writing well is for school. Writing effectively is for life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:

Less is more
Make reading easy
Design for easy navigation
Use enough formatting, but no more
Tell readers why they should care
Make responding easy

Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it.