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Winning Middle India

Name: Winning Middle India
Brand: Penguin Random House India Pvt. Ltd
SKU: 48930769
Price: 10.59 EUR
Availability: InStock
Author: Bala Srinivasa
ISBN: 9780143467762

Bala Srinivasa

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 48930769

Založba Penguin Random House India Pvt. Ltd, oktober 2025

Is there a fundamental new catalyst that can significantly enhance access, affordability and quality... Celoten opis

Koda Libristo: 48930769

26 b

10.59 €

50% možnost Preiskali bomo ves svet Kdaj dobim knjigo?

Do 30 dni za vračilo

Is there a fundamental new catalyst that can significantly enhance access, affordability and quality of products and services to hundreds of millions of Indians? This catalyst is in the form of a new generation of start-up founders who are leveraging technology platforms, smartphone access, and rapid digitization of the Indian consumer. These young founders don''t carry the baggage of the past and are attracted to the opportunity of breaking open the massive market of Middle India-the next 400-500M Indians just below the top of the pyramid.