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Knjiga Winning at Pricing: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies Dawn Pugh

Winning at Pricing: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies

Michael E Porter

Jezik

Angleščina

Knjiga Mehka

Knjiga Winning at Pricing: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies Dawn Pugh

Koda Libristo: 16891721

Založba Kaleah Publishing, avgust 2013

Improving a marketing strategy for products in the high-tech industry involves: -Value communicated... Celoten opis

Koda Libristo: 16891721

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Improving a marketing strategy for products in the high-tech industry involves: -Value communicated to the buyer in the product positioning that lowers buyer costs or raises buyer performance -Competitive advantage uniquely created for buyers in ways other

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O knjigi

Polni naslov Winning at Pricing: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies

Avtor Dawn Pugh, Patricia Power, Michael E Porter

Jezik

Angleščina

Vezava Knjiga - Mehka

Datum izida 2013

Število strani 178

EAN 9780989381307

ISBN 0989381307

Koda Libristo 16891721

Založba Kaleah Publishing

Teža 213

Mere 140 x 216 x 10

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques

Podarite to knjigo še danes

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1 Dodajte knjigo v košarico in izberite dostavo kot darilo 2 V zameno vam bomo poslali kupon 3 Knjiga bo dostavljena na naslov obdarovanca

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