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Wine Wars

The Mondavi Affair, Globalisation and "Terroir"

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Wine Wars Olivier Torres
Koda Libristo: 04550934
Založba PALGRAVE MACMILLAN, julij 2006
The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business... Celoten opis
? points 136 b
55.69 €
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The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the south of France. The business venture was bought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business.

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O knjigi

Polni naslov Wine Wars
Avtor Olivier Torres
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2006
Število strani 170
EAN 9780230002104
ISBN 0230002102
Koda Libristo 04550934
Založba PALGRAVE MACMILLAN
Teža 366
Mere 140 x 216 x 16

Kategorije

Society & Social Sciences > Politics & government > Central / national / federal government > Central / national / federal government policies
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed
Technology, Engineering, Agriculture > Industrial chemistry & manufacturing technologies > Industrial chemistry & chemical engineering > Food & beverage technology
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Globalization
Economics, Finance, Business & Management > Economics > Political economy
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
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