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Brezplačna dostava za naročila nad 69.99 € na paketomatih Pošte Slovenije.

Wine Queens

Name: Wine Queens
Brand: Springer International Publishing AG
SKU: 09208461
Price: 48.71 EUR
Availability: InStock
Author: Mojca RamSak
ISBN: 9783319166605

Understanding the Role of Women in Wine Marketing

Mojca RamSak

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 09208461

Založba Springer International Publishing AG, marec 2015

This book explores a fairly unique wine marketing topic by examining the role and historic function... Celoten opis

Koda Libristo: 09208461

118 b

48.71 €

Na zalogi pri dobavitelju Odposlali bomo v 8-11 dneh

Do 30 dni za vračilo

Drugi so kupili tudi

La Catastrofe de Corinto = the Corinthian Catastrophe = The Corinthian Catastrophe George E. Gardiner

Mehka

5.84 €

Wabi Sabi para la vida cotidiana NOBUO SUZUKI

Mehka

13.30 €

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.§§