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Why Does The Pedlar Sing?

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Why Does The Pedlar Sing? Paul Feldwick
Koda Libristo: 33525151
Založba Troubador Publishing, februar 2021
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and... Celoten opis
? points 48 b Top Top
19.78
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30 dni za vračilo blaga


Drugi so kupili tudi


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Range David Epstein / Knjiga Trda
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Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.


And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of ‘creativity’, it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today’s advertising is less liked and less effective than ever before.

But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we’ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again – and much more effective.

‘This is a fabulous book. ...It is possibly the book I would most highly recommend to anyone in marketing.’
Rory Sutherland, Vice Chairman, Ogilvy

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O knjigi

Polni naslov Why Does The Pedlar Sing?
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2021
Število strani 264
EAN 9781800462526
ISBN 1800462522
Koda Libristo 33525151
Teža 386
Mere 233 x 156 x 23
Podarite to knjigo še danes
To je povsem preprosto
1 Dodajte knjigo v košarico in izberite dostavo kot darilo 2 V zameno vam bomo poslali kupon 3 Knjiga bo dostavljena na naslov obdarovanca

Morda bi vas zanimalo tudi


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