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Why Does The Pedlar Sing?

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Why Does The Pedlar Sing? Paul Feldwick
Koda Libristo: 33525151
Založba Troubador Publishing, februar 2021
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and... Celoten opis
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19.78 €
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Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.


And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of ‘creativity’, it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today’s advertising is less liked and less effective than ever before.

But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we’ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again – and much more effective.

‘This is a fabulous book. ...It is possibly the book I would most highly recommend to anyone in marketing.’
Rory Sutherland, Vice Chairman, Ogilvy

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O knjigi

Polni naslov Why Does The Pedlar Sing?
Avtor Paul Feldwick
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2021
Število strani 264
EAN 9781800462526
ISBN 1800462522
Koda Libristo 33525151
Založba Troubador Publishing
Teža 386
Mere 233 x 156 x 23

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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