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Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity Avinash Kaushik
Koda Libristo: 04083433
Založba John Wiley & Sons Inc, oktober 2009
Adeptly address today's business challenges with this powerful new book from web analytics thought l... Celoten opis
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28.06 €
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Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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O knjigi

Polni naslov Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity
Avtor Avinash Kaushik
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2009
Število strani 512
EAN 9780470529393
ISBN 0470529393
Koda Libristo 04083433
Založba John Wiley & Sons Inc
Teža 746
Mere 237 x 235 x 33

Kategorije

Computing & Information Technology > Information technology: general issues > Internet: general works
Computing & Information Technology > Computer networking & communications
Computing & Information Technology > Computer science
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