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Visual Communication Design

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Visual Communication Design Meredith Davis
Koda Libristo: 15176616
Založba Bloomsbury Publishing, september 2017
Where do design principles come from? Are they abstract "rules" established by professionals or do t... Celoten opis
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Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

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O knjigi

Polni naslov Visual Communication Design
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2017
Število strani 208
EAN 9781474221573
ISBN 1474221572
Koda Libristo 15176616
Teža 720
Mere 212 x 270 x 13
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