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Brezplačna dostava za naročila nad 69.99 € na paketomatih Pošte Slovenije.

Virtual Engagement

Name: Virtual Engagement
Brand: Business Expert Press
SKU: 49234529
Price: 25.0 EUR
Availability: InStock
Author: Rajagopal Rajagopal
ISBN: 9781637428580

Rajagopal Rajagopal

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 49234529

Založba Business Expert Press, julij 2025

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-... Celoten opis

Koda Libristo: 49234529

61 b

25.00 €

Na zalogi pri dobavitelju Odposlali bomo v 14-21 dneh

Do 30 dni za vračilo

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.

Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.