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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Harry Macdivitt
Koda Libristo: 04389956
Založba McGraw-Hill Education - Europe, oktober 2011
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B...
? points 103 b
42.48 €
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Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

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O knjigi

Polni naslov Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
Avtor Harry Macdivitt
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2011
Število strani 288
EAN 9780071761680
ISBN 0071761683
Koda Libristo 04389956
Založba McGraw-Hill Education - Europe
Teža 586
Mere 236 x 151 x 25

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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