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Brezplačna dostava za naročila nad 69,99 € na prevzemna mesta DPD in Express One.

Understanding the Consumer

Name: Understanding the Consumer
Brand: PALGRAVE MACMILLAN
SKU: 04450771
Price: 79.95 EUR
Availability: InStock
Author: Statt
ISBN: 9780333660638

Statt

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 04450771

Založba PALGRAVE MACMILLAN, marec 1997

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at t... Celoten opis

Koda Libristo: 04450771

195 b

79.95 €

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Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.