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Uncertainty-driven Innovation

Name: Uncertainty-driven Innovation
Brand: Springer Nature Switzerland AG
SKU: 38806455
Price: 45.44 EUR
Availability: InStock
Author: Giocomo Marzi
ISBN: 9783030995331

Managing the New Product Development Processes in an Unpredictable Environment

Giocomo Marzi

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 38806455

Založba Springer Nature Switzerland AG, maj 2022

Innovating in an uncertain and unpredictable environment is becoming the norm for most of companies.... Celoten opis

Koda Libristo: 38806455

110 b

45.44 €

Na zalogi pri dobavitelju Odposlali bomo v 10-13 dneh

Do 30 dni za vračilo

Innovating in an uncertain and unpredictable environment is becoming the norm for most of companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty. Literature analysis, case studies, and quantitative analysis are presented to drive the reader through the latest concepts and discoveries available on the scientific literature.