Uncertainty Advantage

Risk and uncertainty may sound intimidating, but today's top business leaders are leveraging both to gain a strategic advantage over their competitors-and you can, too.

This guide for business leaders explores risk and opportunity through the lens of some of the world's most respected visionaries, including Howard Schultz, Andy Grove, Peter Huntsman, John Krafcik, Peter Leibinger, Doug Hepper, and many others.

These visionaries looked beyond financial performance to identify opportunities-by understanding and embracing uncertainty. Then, they took decisive action to create measurable results aligned with the futures they envisioned.

• Discover how they did it and learn how to:
• Identify, define, and convert uncertainty into value
• Adopt a more opportunistic mindset in the face of uncertainty
• Develop the ability to spot where competitive advantages are likely to emerge
• Foster an environment where managers and leaders complement each other

Packed with case studies from companies such as Hyundai, Starbucks, Roche, and Intel, this guide offers proven strategies for creating value and leveraging uncertainty. It is the result of a decade of research and collaboration with dozens of companies and growth leaders who have demonstrated that adopting a market-driven approach to navigating uncertainty leads to measurable competitive advantage.