Truth-Based

Whether you're frustrated by hapless friends who have no clue how to have a grown-up discussion or you seek to make an impact in the leadership stratosphere, you're getting played. Even uncle goofball at the dinner table may be using rhetorical parlor tricks on you simply because he absorbed them unconsciously from his conservative alpha media role models. The higher you get in the political food chain, the more conscious, cunning, and strategic these rhetorical moves become.

This volume lays out 90 of these moves naked before you, tattoos and all, making them easy to identify. I bring them to life with historical examples while providing useful insights and countermoves.

Some of these pages take us outside of rhetorical techniques to shed light on the bigger picture. This perspective can inform your approach by revealing your opponent's true objectives.

This book also dives into how operatives attack our unconscious vulnerabilities. We'll prepare to defend ourselves from these stealthy intrusions and come to understand their perplexing behaviors, such as the ways they get us to underestimate them.