Trends in Digital Media and Corporate Communication

This book is therefore designed to provide the fundamental rudiments of the new digital media as appropriate for corporate public relations practice. It is also prepared in a way that will help contemporary students of public relations grab these rudiments and blend them with the fundamentals of the traditional mass media in their aspirations as future corporate affairs managers. By so doing, the book attempts to retain the essential elements of the old media while incorporating the new ones as a means of meeting the twenty first century corporate public relations studies and practice. That is why the basics of both hard and software components of the new media are explained bearing in mind their relevance to the fundamental focus of the text. In the main, the essentials of the micro-computer, the GSM, the Internet, the e-mail, the social networks etc are highlighted in strategic stages of the work in a simple and seamless manner. While the book is by no means exhaustive in the handling of the place of new media in public relations, efforts have been made to ensure that basic elements that could provoke further inquiries on the subject matter are provided.