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Trend Management Toolkit

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Trend Management Toolkit A. Kjaer
Koda Libristo: 02749196
Založba Palgrave Macmillan, oktober 2014
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identi... Celoten opis
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In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge.

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O knjigi

Polni naslov Trend Management Toolkit
Avtor A. Kjaer
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2014
Število strani 243
EAN 9781137370082
ISBN 1137370084
Koda Libristo 02749196
Založba Palgrave Macmillan
Teža 466
Mere 217 x 145 x 21

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Mathematics & Science > Mathematics > Probability & statistics
Economics, Finance, Business & Management > Economics
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