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Trademark Valuation, Second Edition - A Tool for Brand Management

Name: Trademark Valuation, Second Edition - A Tool for Brand Management
Brand: John Wiley & Sons Inc
SKU: 01994872
Price: 73.93 EUR
Availability: InStock
Author: Gordon V Smith
ISBN: 9781118245262

Gordon V Smith

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 01994872

Založba John Wiley & Sons Inc, november 2013

This book is a practical and useful resource for valuing trademarks. The Second Edition of "Trademar... Celoten opis

Koda Libristo: 01994872

179 b

73.93 €

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This book is a practical and useful resource for valuing trademarks. The Second Edition of "Trademark Valuation" is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition . Considers methods to determine the real value of your trademark and exploit its full potential. Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations. Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations.

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O knjigi

Polni naslov Trademark Valuation, Second Edition - A Tool for Brand Management

Avtor Gordon V Smith

Jezik

Angleščina

Vezava Knjiga - Trda

Datum izida 2013

Število strani 368

EAN 9781118245262

ISBN 1118245261

Koda Libristo 01994872

Založba John Wiley & Sons Inc

Teža 762

Mere 255 x 185 x 31

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management

Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA

Law > Laws of specific jurisdictions & specific areas of law > Legal systems: general > Legal systems: civil procedure, litigation & dispute resolution

Law > Laws of specific jurisdictions & specific areas of law > Constitutional & administrative law: general > Administrative jurisdiction & public administration

Law > Laws of specific jurisdictions & specific areas of law > Intellectual property law > Trademarks law