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The Science of Shopping

Name: The Science of Shopping
Brand: Kogan Page Ltd
SKU: 46503986
Price: 67.02 EUR
Availability: InStock
Author: Kate Hardcastle
ISBN: 9781398620476

Kate Hardcastle

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 46503986

Založba Kogan Page Ltd, junij 2025

In the ever-evolving landscape of retail, understanding the science behind modern shopping habits -... Celoten opis

Koda Libristo: 46503986

164 b

67.02 €

Na zalogi pri dobavitelju Odposlali bomo v 14-21 dneh

Do 30 dni za vračilo

In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success.

In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi and Primark.

Exploring every aspect of the consumer decision-making journey, The Science of Shopping includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide.