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Enduring business relationships last over time §and survive in spite of difficulties. They tend to §bring profit and learning opportunities to both §companies. Such lasting relationships have been §observed in the industrial setting, but how about in §professional services? The book surveys eighty new §professional service relationships during four §years. It shows how different bonds may tie the §parties together and how mutual adaptations could §strengthen the relationships. The surrounding §network structure affects the relationships and §could help to promote endurance. This view of §professional service relationships adds to business §network theory. It gives fruitful advice to §practioners who want to create more stability in §terms of enduring business relationships.
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