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Preference-Driven Lead User Method for New Product Development

Name: Preference-Driven Lead User Method for New Product Development
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 15775898
Price: 48.74 EUR
Availability: InStock
Author: Alexander Sänn
ISBN: 9783658172626

A Comprehensive Way to Stimulate Innovations with Internal and External Sources

Alexander Sänn

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 15775898

Založba Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, februar 2017

Alexander Sänn presents a functional method based on lead user method, preference measurement, and r... Celoten opis

Koda Libristo: 15775898

118 b

48.74 €

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Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers' acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

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O knjigi

Polni naslov Preference-Driven Lead User Method for New Product Development

Avtor Alexander Sänn

Jezik

Angleščina

Vezava Knjiga - Mehka

Datum izida 2017

Število strani 235

EAN 9783658172626

ISBN 3658172622

Koda Libristo 15775898

Založba Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Teža 3401

Mere 148 x 210 x 12

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management

Economics, Finance, Business & Management > Business & Management > Business mathematics & systems

Economics, Finance, Business & Management > Economics

Mathematics & Science > Science: general issues