Kontakt
Kako nakupovati
Dostava
Svetovalec pri nakupu
Angleščina
67 b
Do 30 dni za vračilo
Drugi so kupili tudi
/
Mehka
11.79
€
/
Mehka
18.20
€
/
Mehka
13.90
€
/
Mehka
7.19
€
/
Mehka
51.41
€
/
Mehka
20.00
€
/
Mehka
15.90
€
/
Mehka
14.60
€
The role of the Chief Marketing Officer has never been more complex-or more critical. As the marketing profession rapidly evolves, today's CMOs and tomorrow's marketing leaders are expected to balance visionary strategy with precise operational execution.
The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and multi-billion-dollar companies, authors Peter Mahoney, Scott Todaro, and Dan Faulkner present a comprehensive playbook for modern marketing leadership.
This guide provides a best practices approach to forming clear marketing goals, developing strategic plans, building impactful campaigns, optimizing budgets, and measuring real marketing ROI. It includes practical models, proven frameworks, and ready-to-use templates that help you structure an efficient, results-driven marketing strategy tailored to your organization's needs.
Whether you're a seasoned CMO or an aspiring marketing leader, The Next CMO offers actionable insights to help you:
Establish goals aligned with your business objectives
Create scalable, strategy-based marketing plans
Craft campaigns that drive measurable impact
Optimize your budget for efficiency and effectiveness
Demonstrate marketing's contribution to business growth
In today's data-driven, fast-moving marketing landscape, operational excellence is no longer optional-it's the foundation for success. This book is your essential guide to becoming a high-performing marketing leader and driving long-term value for your business.
O knjigi
Angleščina
Podarite to knjigo še danes
To je povsem preprosto
1 Dodajte knjigo v košarico in izberite dostavo kot darilo 2 V zameno vam bomo poslali kupon 3 Knjiga bo dostavljena na naslov obdarovancaMorda bi vas zanimalo tudi
/
Trda
65.22
€
Pozdravljeni! Sem Libroamiko, vaš knjižni svetovalec.
Kako vam lahko pomagam?