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The multitasking consumer and e-commerce

Name: The multitasking consumer and e-commerce
Brand: Our Knowledge Publishing
SKU: 44489479
Price: 41.87 EUR
Availability: InStock
Author: Márcia Daltoé Krampe
ISBN: 9786206860426

Márcia Daltoé Krampe

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 44489479

Založba Our Knowledge Publishing, november 2023

This book analyses the differences in quality perception, satisfaction and multitasking behaviour of... Celoten opis

Koda Libristo: 44489479

101 b

41.87 €

Na zalogi pri dobavitelju Odposlali bomo v 5-8 dneh

30 dni za vračilo blaga

This book analyses the differences in quality perception, satisfaction and multitasking behaviour of virtual consumers from generations X, Y and Z in relation to digital technologies. It shows that there are differences between the generations in terms of both perceived quality and e-commerce experiences, and that these differences are also evident in relation to digital technologies. Scales were applied to measure each of the constructs analysed, making it possible to have a reliable assessment in order to reach important conclusions in the context proposed.