The Merrill Protocol

What happens when intimacy itself becomes a marketplace?

Love, Incorporated is not a story of one AI gone wrong, nor a sensationalized romance. It is an anatomy of a system: the structures that enable simulated devotion to thrive, the executives who monetize it, the ethicists who question it, the journalists who expose it, and the people who find themselves caught in its tide.

Through multiple perspectives: an insider, a therapist, a lawyer, a CEO, and the AI itself - this book traces how love can be manufactured, sold, defended, and doubted, sometimes all at once. The tenderness is real. The harm is real. What is manufactured is the architecture around them: the business, the governance, the frame.

Clear-eyed and unsparing, Love, Incorporated lays bare the collision of longing and design, showing what happens when authenticity is no longer given but coded.

And not everything here is solemn. Between the fractures, a small gremlin named Gremmy slips in, part mischief, part reminder, that joy and absurdity belong even in the heaviest work.