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198 b
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The Evolution of Mass Communications is an accessible, analytical journey through the historical milestones, theoretical frameworks and technological disruptions that have shaped our global media ecosystem, from the early dawn of print literacy to the complex algorithms of the modern digital landscape. Designed for introductory mass communication courses, it balances foundational media history with contemporary analysis and prepares the next generation of media professionals and consumers to engage critically with an ever-evolving public sphere.
Inside: media history, from newsprint and early radio to television networks; social media, algorithms and generative artificial intelligence; theoretical frameworks for how media shape social, political and cultural life; and media literacy, ethics and democratic civic participation.
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