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THE DECISION THAT ALREADY HAPPENED - Why businesses fail long before they collapse
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We didn't set out to write another book about risk - we set out to answer a question that wouldn't leave us alone: why do intelligent, well-run companies keep being destroyed by problems that someone inside could already see?Over the last years we followed that question through boardrooms, workshops and post-mortems - through businesses that survived what should have sunk them, and businesses sunk by what should barely have scratched them. Th e pattern was never about information. It was about the game: the quiet incentives that make silence rational, optimism profi table, and honesty expensive.Th is book is what we learned - told through the stories of the companies that lived it, and distilled into tools you can use on Monday morning. You will recognise your own business in these pages. Th at recognition is the point: the decision that will decide your company's future has, in most cases, already happened. Th e only question is whether you fi nd it before it fi nds you.
Michele Palmiero & Roy Newey
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