Takeaways

Bestselling and award-winning PR practitioner and author Marc C. Whitt returns with his third book, TAKEAWAYS: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional (Cherrymoon Media, 2025) - the Winner in the 2025 Goody Business Book Awards' "Marketing: Communications & Public Relations Category."

In his latest work, Whitt explores the vital role nonprofit organizations play in our communities and the world-and why effective, strategic public relations is essential to their success. He dives into topics such as media relations, branding, community engagement, leadership, fundraising and donor relations, digital communication, and ethical decision-making. He examines the growing role of artificial intelligence in nonprofit PR and how it can be used smartly and strategically to maximize impact. Whitt also discusses hiring and developing the right team, because, as every seasoned professional knows, success is never a solo endeavor.

But more than anything, TAKEAWAYS is a book about people. It's about the incredible individuals who make this profession meaningful-our colleagues, mentors, students, and, most importantly, the communities and causes we serve. It's about the lessons we learn from one another, the challenges that refine us, and the joy that comes from doing work that truly matters.

Like his previous books-PR Lessons Learned Along the Way and When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional- TAKEAWAYS is written in a conversational tone. Why? Because Marc Whitt believes that an easygoing, storytelling approach not only provokes thought but also sparks new ideas, rekindles old ones, and encourages professionals at every stage of their careers.

Whether you're just stepping into the world of nonprofit PR, are well into your journey, or are reflecting on a long and fulfilling career, you'll find something valuable within these pages.