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Successful Television Management: the Hybrid Approach

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Successful Television Management: the Hybrid Approach Suzana Zilic Fiser
Koda Libristo: 10028334
Založba Peter Lang AG, junij 2015
Media and media institutions play an important role in democratic societies, their management is a c... Celoten opis
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Media and media institutions play an important role in democratic societies, their management is a complex process and has to coordinate the various demands of the public, the owners, advertisers and society. This book explores a hybrid model of broadcasting and takes a close look at public TV broadcasting operating in a market-driven environment.

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O knjigi

Polni naslov Successful Television Management: the Hybrid Approach
Avtor Suzana Zilic Fiser
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2015
Število strani 169
EAN 9783631663066
ISBN 9783631663066
Koda Libristo 10028334
Založba Peter Lang AG
Teža 240
Mere 210 x 151 x 14

Kategorije

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: TV & society
Technology, Engineering, Agriculture > Electronics & communications engineering > Communications engineering / telecommunications > Television technology
Society & Social Sciences > Politics & government > Public administration
Economics, Finance, Business & Management > Economics > Economic theory & philosophy
Economics, Finance, Business & Management > Business & Management
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