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Structured Creativity

Formulating an Innovation Strategy

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Structured Creativity Tim Sauber
Koda Libristo: 04777711
Založba Palgrave USA, december 2005
Innovation is crucial for competitive advantage and long-term success. Based on both theory and prac... Celoten opis
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Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

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O knjigi

Polni naslov Structured Creativity
Avtor Tim Sauber, Hugo Tschirky
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2005
Število strani 227
EAN 9781403991508
ISBN 1403991502
Koda Libristo 04777711
Založba Palgrave USA
Teža 422
Mere 138 x 223 x 18

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Business strategy
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