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Strategic Trade Credit

AN EMPIRICAL STUDY

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Strategic Trade Credit Salima Yassia Paul
Koda Libristo: 06830736
Založba VDM Verlag, januar 2010
This study explores the economic importance of trade credit (TC) and the contribution it makes as a... Celoten opis
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This study explores the economic importance of trade credit (TC) and the contribution it makes as a competitive device that adds value to companies. It uses empirical models of the determinants of TC decisions to investigate ways in which TC can be used strategically to gain/maintain competitive advantage. TC constitutes one of the biggest assets firms are likely to have and thus TC management is a very important function in businesses. TC management is often considered as a short-term issue. However, this analysis contents that, if given the importance it deserves, TC management can be an important factor in corporate strategy and if used pro- actively can be a potential for competitive advantage. TC can be used strategically as a marketing tool to attract new/large customers and build a long-term relationship with them, gain greater market share, create cost and operating efficiencies and enhance corporate image. This thus study explores the contribution TC makes as a competitive tool to add value to firms.

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O knjigi

Polni naslov Strategic Trade Credit
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 2010
Število strani 356
EAN 9783639229721
ISBN 363922972X
Koda Libristo 06830736
Založba VDM Verlag
Teža 522
Mere 152 x 229 x 20
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