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Strategic Political Communication

Name: Strategic Political Communication
Brand: Rowman & Littlefield
SKU: 04905209
Price: 49.18 EUR
Availability: InStock
Author: Karen S. Johnson-Cartee
ISBN: 9780742528826

Rethinking Social Influence, Persuasion, and Propaganda

Karen S. Johnson-Cartee

Gary A. Copeland

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 04905209

Založba Rowman & Littlefield, oktober 2003

To become a successful political communicator (and a savvy political consumer), it is essential to k... Celoten opis

Koda Libristo: 04905209

120 b

49.18 €

Na zalogi pri dobavitelju Odposlali bomo v 10-18 dneh

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To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.