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Strategic Management 2e

Name: Strategic Management 2e
Brand: John Wiley and Sons Ltd
SKU: 04954169
Price: 28.23 EUR
Availability: InStock
Author: Paul Dobson
ISBN: 9781405111812

Paul Dobson

Ken Starkey

John Richards

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 04954169

Založba John Wiley and Sons Ltd, marec 2004

This highly popular introduction to strategic management has now been revised to take account of the... Celoten opis

Koda Libristo: 04954169

68 b

28.23 €

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This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field. * New edition of a highly popular introduction to strategic management. * Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples. * Revised to take account of the latest development in the field. * Now features twelve new cases. * Includes new chapters on issues relating to the resource--based view of the firm, innovation, learning, and the 'new economy'. * Includes a new concluding chapter looking at present and future issues in strategic management. * Continues to combine the latest management concepts with and emphasis on current business applications and implementation.