Speed Metrics Guide

Website speed has always been an important topic for SEO, conversion optimization and UX enhancements. In the past, only larger companies were able to make the types of investments in website speed and typically only developers or engineers were involved in those tasks. Over the last few years, SEOs have started to become more involved in website speed as Google has emphasized the importance of Core Web Vitals. Marketers are starting to appreciate the importance of speed to help improve conversion and engagement rates. Also, smaller businesses are learning the importance of investing in website speed enhancements and plenty of tools now exist to help smaller businesses improve their websites' speed. However, this focus on speed has left people asking two main questions. First, how do you know where a problem exists so that you can make the right investments to improve speed? Second, after making an investment, how do you measure if those changes improved the website's speed? The answer to both questions requires understanding the metrics available to measure website speed.This book, Speed Metrics Guide, will provide a reference guide about the most important metrics that should be used to evaluate and monitor website speed. This book will help marketers, SEOs, business executives, founders, designers, and more know which metrics to use when measuring their website's speed, understand how to measure each metric, and show readers how those metrics connect to the different types of speed optimization projects. That way readers know how to identify where their websites are slow and know what projects to invest in when a given metric is slower. Readers will also learn what metrics to use to evaluate the results of any speed optimization projects.What You Will LearnWhen to use a given metric and how to interpret the metricHow the different metrics relate to the various optimization strategies availableHow to use metrics more effectively to demonstrate the value gained from those optimization projectsWho This Book is ForThis book is for a non-technical audience, including marketers, SEOs, designers, and UX professionals. This audience understands the basics of how websites work and why website speed matters but are not the ones making changes to the website's code or sever configuration as part of improving a website's speed. These readers need help understanding which speed metrics to use to make sure they are addressing the correct speed problems on the website and which metrics to use to monitor speed on their websites.