Selling Across The Globe

Are your local sales flat and you're wondering how to increase sales overseas?
This book is a practical, step-by-step export sales guide written for small businesses that need to find international buyers and turn first meetings into real orders. Whether you run a small manufacturing company, a trading firm, or a service business, Selling Across The Globe shows you exactly how to plan, visit, and follow up with overseas clients so you can grow your revenue beyond your home market.

Instead of theory, you get checklists, templates, and real examples from international sales, logistics, and negotiations-so you know what to say, what to bring, and what to do at every stage of the export journey.

Open new markets. Win international clients. Deliver reliably.

Trade rules change. Tariffs rise. Channels shift. The exporters who grow anyway are the ones who can identify new opportunities fast, build the right entry plan, and turn first meetings into repeat orders. Selling Across the Globe gives you a practical, step-by-step system to do exactly that.

What you'll learn

• Find & prioritize markets: Turn research into action-size demand, map competitors, and choose the right entry mode (direct sales, distributors, tenders, e-commerce).
• Price with confidence: Use cost-plus and market-back methods, tiered pricing, and price lists that protect wholesale and retail margins.
• Negotiate & close: Structure persuasive pitches, manage objections, trade concessions wisely, and move from meeting to purchase order.
• Ship & get paid: Apply Incoterms® 2020, prepare clean documentation, align logistics, and de-risk payments with the right trade finance tools.
• Scale what works: Connect sales, operations, logistics, finance, and service into one coordinated flow that delivers on time-every time.

Why this book

• Practical, not theoretical: Checklists, matrices, examples, and plain-English explanations you can use immediately.
• End-to-end view: From market research and client visits to negotiation, order fulfillment, after-sales, and follow-up.
• Globally applicable: Concepts, tools, and templates that work across regions and industries-not country-specific.

Who it's for

Entrepreneurs, export managers, and sales professionals-plus international marketing, supply chain, and business students, and educators involved in international trade and sales development.

The result

Use a proven export process to open markets, win trust, grow sales, and build a durable network of international clients.