Brezplačna dostava za naročila nad 69,99 € na prevzemna mesta DPD in Express One.

Preverjanje stanja naročila

Postanite del skupnosti ljubiteljev knjig z vsega sveta in uživajte v številnih ugodnostih. Ustvarite brezplačen račun

Brezplačna dostava Zásilkovna nad 69.99 €

Zbirna točka GLS 4.99 € Zbirna točka DPD 3.49 € Kurirska služba GLS 5.99 € Kurir DPD 3.99 € Kurirska služba Express One 3.99 € Zbirno mesto Express One 3.99 € Zbirno mesto Pošte Slovenije 3.99 € Dostava preko Pošte Slovenije 3.99 €

Kontakt

Kako nakupovati

Pomoč

Moj račun

▸ Prazna :-(

Brezplačna dostava za naročila nad 69,99 € na prevzemna mesta DPD in Express One.

Rowntree and the Marketing Revolution, 1862-1969

Name: Rowntree and the Marketing Revolution, 1862-1969
Brand: Cambridge University Press
SKU: 02018414
Price: 55.43 EUR
Availability: InStock
Author: Robert Fitzgerald
ISBN: 9780521023788

Robert Fitzgerald

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 02018414

Založba Cambridge University Press, januar 2007

Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in eco... Celoten opis

Koda Libristo: 02018414

135 b

55.43 €

Na zalogi pri dobavitelju Odposlali bomo v 9-13 dneh

Do 30 dni za vračilo

Drugi so kupili tudi

Kronos Legenden. Life is a Story - story.one Thien Duc Sylvia Nguyen

Trda

15.16 €

Oraison funebre de Madame la comtesse de Plouer. Eglise de Porcaro, 20 janvier 1876 Jean-Marie Bécel

Mehka

13.25 €

Attiva I Codici Dell'evoluzione JOHN DE SANTI

Mehka

14.95 €

Lehrbuch der Hochbau-Konstructionen. Rudolph Gottgetreu

Mehka

31.63 €

La Noblesse Artiste Et Lettree Heuschling-X

Mehka

30.72 €

Asikpasaoglu Tarihi Nihal Atsiz

Mehka

16.17 €

Ciudadanía, soberanía monárquica y caballería : poética del orden de caballería Jesús Demetrio Rodríguez Velasco

Mehka

25.40 €

Lucky Luke, La amnesia de los Dalton Morris

Mehka

16.16 €

Ludwig II. Koenig von Bayern Gottfried Boehm

Mehka

37.45 €

Die Folgen des Erwerbs eigener Aktien durch die Aktiengesellschaft. Gustav Runkel-Langsdorff

Mehka

44.18 €

Die Produktion des Freiers Udo Gerheim

Mehka

23.40 €

Wird ein Flugzeug schwerer, wenn ein Vogel in ihm fliegt? Gábor Paál

Mehka

25.00 €

Die Präambel der UN-Charta im Lichte der aktuellen Völkerrechtsentwicklung. Stephan Hobe

Mehka

57.03 €

Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.