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Reputation Capital

Name: Reputation Capital
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01649725
Price: 53.22 EUR
Availability: InStock
Author: Joachim Klewes
ISBN: 9783642016295

Building and Maintaining Trust in the 21st Century

Joachim Klewes

Robert Wreschniok

Jezik

Angleščina

Knjiga Trda

Koda Libristo: 01649725

Založba Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, oktober 2009

This volume offers unique new strategies and management rules for investing in, earning and keeping... Celoten opis

Koda Libristo: 01649725

129 b

53.22 €

Na zalogi pri dobavitelju v majhnih količinah Odposlali bomo v 13-18 dneh

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This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and pharmaceutical sectors. A team of international authors opens a controversial debate on the positive and negative aspects of reputation in the 21st Century, and challenges conventional approaches to reputation management, for example with regard to CEO positioning, CSR, corporate communications or social media. Reputation Capital is a practical guidebook with a firm foundation in the latest research from leading universities around the world; an indispensable tool for people in charge when it comes to managing reputation.

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O knjigi

Polni naslov Reputation Capital

Avtor Joachim Klewes, Robert Wreschniok

Jezik

Angleščina

Vezava Knjiga - Trda

Datum izida 2009

Število strani 408

EAN 9783642016295

ISBN 3642016294

Koda Libristo 01649725

Založba Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Teža 760

Mere 165 x 240 x 31

Kategorije

Economics, Finance, Business & Management > Economics > Macroeconomics > Monetary economics

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations

Economics, Finance, Business & Management > Business & Management > Management & management techniques

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