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Regional Multinationals

Name: Regional Multinationals
Brand: Cambridge University Press
SKU: 04093149
Price: 49.57 EUR
Availability: InStock
Author: Alan Rugman
ISBN: 9780521603614

Alan Rugman

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 04093149

Založba Cambridge University Press, januar 2005

Although many firms label themselves 'global', very few can back this up with truly global sales and... Celoten opis

Koda Libristo: 04093149

120 b

49.57 €

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Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.