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Public Relations

Principles and Practice

Jezik AngleščinaAngleščina
Knjiga Mehka
Knjiga Public Relations Philip J. Kitchen
Koda Libristo: 05122873
Založba Cengage Learning EMEA, april 1997
The text examines in detail the theory behind the principles and practice of public relations. The b... Celoten opis
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The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.

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O knjigi

Polni naslov Public Relations
Avtor Philip J. Kitchen
Jezik Angleščina
Vezava Knjiga - Mehka
Datum izida 1997
Število strani 325
EAN 9781861520913
ISBN 1861520913
Koda Libristo 05122873
Založba Cengage Learning EMEA
Teža 664
Mere 243 x 190 x 23

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Society & Social Sciences > Education > Teaching skills & techniques
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