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Public Opinion

Name: Public Opinion
Brand: Rowman & Littlefield
SKU: 04943601
Price: 68.71 EUR
Availability: InStock
Author: Slavko Splichal
ISBN: 9780847691630

Developments and Controversies in the Twentieth Century

Slavko Splichal

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 04943601

Založba Rowman & Littlefield, avgust 1999

This major work surveys the historical roots, theoretical foundations, and normative claims of 20th-... Celoten opis

Koda Libristo: 04943601

167 b

68.71 €

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Koledar

26.63 €

This major work surveys the historical roots, theoretical foundations, and normative claims of 20th-century conceptualizations of public opinion. It reanalyzes leading traditions, such as those of Lippmann, Dewey, and Noelle-Neumann, and reinvents some unjustly ignored ones, such as Toennies, Harrisson, and Wilson. The book critically examines popular modern research strategies such as polling and the Ospiral of silenceO model and looks at the role of mass media in the formation and expression of public opinion. This comprehensive and original treatment is a must for all serious students and scholars of public opinion.