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Product Planning Essentials

Name: Product Planning Essentials
Brand: SAGE Publications Inc
SKU: 04684155
Price: 79.69 EUR
Availability: InStock
Author: Kenneth B. Kahn
ISBN: 9780761919995

Kenneth B. Kahn

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 04684155

Založba SAGE Publications Inc, november 2000

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu... Celoten opis

Koda Libristo: 04684155

193 b

79.69 €

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Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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O knjigi

Polni naslov Product Planning Essentials

Avtor Kenneth B. Kahn

Jezik

Angleščina

Vezava Knjiga - Mehka

Datum izida 2000

Število strani 264

EAN 9780761919995

ISBN 0761919996

Koda Libristo 04684155

Založba SAGE Publications Inc

Teža 370

Mere 152 x 228 x 14

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Project management

Reference, Information & Interdisciplinary subjects > Research & information: general > Research methods: general

Economics, Finance, Business & Management > Business & Management > Sales & marketing