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Product Development Strategy

Innovation Capacity and Entrepreneurial Firm Performance in High-Tech Smes

Jezik AngleščinaAngleščina
Knjiga Trda
Knjiga Product Development Strategy Mina Tajvidi
Koda Libristo: 09238085
Založba PALGRAVE MACMILLAN, julij 2015
Today's complex and turbulent business environment requires a more comprehensive view of product dev... Celoten opis
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Today's complex and turbulent business environment requires a more comprehensive view of product development strategy. Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy whist offering a novel tool for developing and discussing a multi-dimensional conceptual framework in strategic management in high-tech SMEs. This volume offers an excellent blend of theoretical frameworks and analytical techniques grounded in small and medium sized enterprises, and employs an innovative methodology for conceptualizing and analyzing the factors associated with product development strategy in small businesses.

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O knjigi

Polni naslov Product Development Strategy
Avtor Mina Tajvidi, Azhdar Karami
Jezik Angleščina
Vezava Knjiga - Trda
Datum izida 2015
Število strani 198
EAN 9781137501370
ISBN 1137501375
Koda Libristo 09238085
Založba PALGRAVE MACMILLAN
Teža 386
Mere 144 x 225 x 19

Kategorije

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Economics > Development economics & emerging economies
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
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