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Pricing--The New CEO Imperative

Name: Pricing--The New CEO Imperative
Brand: Value Innoruption Advisors Publishing
SKU: 37008708
Price: 22.59 EUR
Availability: InStock
Author: Stephan M. Liozu
ISBN: 9781945815089

A Book from the Pricing Profession to the C-Suite

Stephan M. Liozu

Jezik

Angleščina

Knjiga Mehka

Koda Libristo: 37008708

Založba Value Innoruption Advisors Publishing, junij 2021

Pricing--The New CEO Imperative, the 11th volume by Stephan M. Liozu on the topic of pricing and cus... Celoten opis

Koda Libristo: 37008708

55 b

22.59 €

Na zalogi pri dobavitelju Odposlali bomo v 14-21 dneh

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Pricing--The New CEO Imperative, the 11th volume by Stephan M. Liozu on the topic of pricing and customer value management, is a message from the pricing profession to the C-suite. It aims to promote pricing and encourage CEOs and C-suite executives to pay greater attention to pricing and to increase their investments in their pricing initiatives. In the context of digital transformations and a post-COVID-19 new normal, pricing is a strategic capability that no CEO should ignore-and a driver of competitive advantage and a strong profit lever.

Pricing has 21 chapters organized in five sections: Pricing Lessons and Myths, Pricing Impact and Pricing Power, Pricing Testimonials, Pricing Maturity and Capabilities, and Pricing as a Force of Transformation.

This book was made possible through the financial contribution of ten companies:

Boston Consulting Group
Deloitte Consulting LLP
INSIGHT2PROFIT
Manchon & Company
Miller Advisors
Pricefx
Pros Holdings
Simon Kucher & Partners
Vendavo
Zilliant

This collection is also endorsed by the Professional Pricing Society (PPS) and the Coalition for the Advancement of Pricing (CAP). Be bold: join the pricing revolution!